Background
Ad Giants offers a comprehensive suite of online marketing management tools allowing customers to build, upload, launch, and fulfill digital or print marketing assets. Ad Giants' impressive list of clients includes Wendy's, Mattress Firm, Taco Bueno, Comerica Bank, Oreck, and Centex.
Challenge
Ad Giants worked with several technology vendors, but each failed to deliver an online solution that could scale, integrate with third-party vendors. It relied heavily on human resources to setup and configure each new account.
Results
Ad Giants' new application met both immediate and long-term needs. Faster client setup and reduced reliance on technical resources resulted in decreased implementation costs and higher profit margins. In addition to a new application, Ad Giants' now has an outsourced IT partner to meet long-term strategic and tactical initiatives.
Project Details
Ad Giants outsourced its entire IT department to Vialuna Technology. We quickly began to develop solutions by building a new version of the application that was easier to use, allowed clients to onboard in 20% of the original time and easily integrated with third-party vendors. Highlights of the new application include:
- Administration function allows clients to configure the application without costly human capital
- Vendor portal for third-party print and media organizations
- Scalable solution with a robust API that can easily grow with the organization
- Improved user interface includes a shopping that eliminated a need for tech support
- Overall performance and stability improvements
Vialuna Technology provided the following services and technologies:
- IT outsourcing services
- Custom application development
- Solution architecture
- Systems Integration
- Infrastructure hosting and support
- Quality assuance testing